What's New at eShow: Facial Credentialing, RFID, and Attendee Insights You Can Put to Work

A live look at what's new in rapid check-in, onsite attendee behavior, and true platform analytics.

Getting attendees in the door, and understanding what they did once they were there — both are harder than they should be. Entry is a bottleneck and a hassle, and the data comes down to a survey a handful of people bother to answer.

eShow has spent this year tackling both challenges and is introducing two separate advances you can adopt on their own or together.

Express Entry: Facial credentialing that gets attendees in the door in seconds.

A new take on RFID: A simpler way to get an advanced view of attendee onsite behavior.

How Associations Can Use Learning to Drive Engagement

Keeping members engaged is essential for your association’s long-term growth, but it’s getting harder with shifting demographics and rising competition. While scaling programs or expanding offerings can help, it often adds strain to already stretched teams. Smart strategies and scalable tools—like effective learning programs—can boost engagement while easing the load.

In this guide, uncover strategies on building effective learning programs for members that are:

• flexible
• relevant
• lasting
• amplifying

Discover how learning programs can be a powerful way to boost engagement and deliver value efficiently and effectively.

The Change Management Guide for Associations

Change is Inevitable, Managing it Effectively is Essential.

This guide walks you through the essentials of change management, why it matters, how to implement it, and the key role communication plays in driving success. Learn how to develop a structured plan that ensures long-term adoption and fosters a culture of innovation within your association.

Inside, you’ll discover:

• The psychology behind change resistance and how to overcome it
• A step-by-step framework for implementing change
• Real-world examples of successful change management in associations
• Strategies for effective communication and stakeholder engagement

Download now to equip your organization with the tools needed to embrace change and drive meaningful transformation.

How to Choose the Right Learning Management System for Your Association

Learning management systems are transforming how associations deliver professional development and training experiences. 

But with increased demand comes higher expectations from everyone—members, administrators, learning leaders and executives alike. Members, the consumers of content, expect it to be relevant and easy to access. Learning leaders want to be able to create, curate and customize the best content possible. The association needs to know that learning is having an impact—whether boosting retention, driving skills development or getting learners up to speed fast. 

To do all of that, you need the right LMS and partner. This eBook walks you through the process. 

A First Look at Emerging Insights from the 2026 Membership Marketing Benchmarking Report

This exclusive sneak peek at the forthcoming 2026 Membership Marketing Benchmarking Report reveals what association marketers are experiencing right now and why the old membership growth playbook no longer works. With more than half of associations reporting flat or declining membership, organizations are being forced to rethink how they compete, communicate value, and drive engagement. This early look explores emerging survey insights, shifting trends, and how leading associations are adapting through smarter marketing, intentional investment, and integrated strategies designed for a far more demanding environment.

Where Grand Meets Unbelievable.

Your ideas deserve a grand stage. The Orange County Convention Center’s Grand Concourse Expansion will add a 100,000-square-foot ballroom and 44,000 square feet of meeting space to the Center’s North-South Building. Designed to host unforgettable events, The Center of Hospitality is where your vision comes to life and expectations transform.

Coming in 2029.

How to Plan for Your Association’s Digital Transformation

Learn about the digital transformation process and strategies to prepare your organization for a successful transition.

Momentive (Nimble AMS) Mar 31, 2025

Insights & AI Ideas: Making Your Association Essential: How AI Changes Things

Association leaders face the challenge of balancing today’s operational demands with long-term strategic relevance. Join Christine Saunders, President and Founder of Halmyre, and Kim FitzSimmons, CMO of the American Association of Endodontists, for a discussion on how AI is transforming associations and redefining member value. Learn how to identify your organization’s “wicked problem,” determine where AI can strengthen—or threaten—your mission, and build a framework for remaining essential in a rapidly changing landscape.

Insights & AI Ideas: Making Your Association Essential: How AI Changes Things

Association leaders face the challenge of balancing today’s operational demands with long-term strategic relevance. Join Christine Saunders, President and Founder of Halmyre, and Kim FitzSimmons, CMO of the American Association of Endodontists, for a discussion on how AI is transforming associations and redefining member value. Learn how to identify your organization’s “wicked problem,” determine where AI can strengthen—or threaten—your mission, and build a framework for remaining essential in a rapidly changing landscape.

How Associations Can Simplify Elections

Member-driven associations can simplify elections by reducing manual processes and making voting easier for members.

This blog recommends using intuitive, self-service tools to streamline setup and automate voter communications, helping increase participation while lowering administrative effort. Online voting also improves accessibility, allowing members to vote anytime, anywhere.

By focusing on simplicity and transparency, associations can boost engagement and run more efficient, trustworthy elections.

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

The Branding Process: How We Approach Building a Successful Brand

A successful brand is never built by designing a logo alone. It starts with understanding your organization, your audience, and the challenges you're trying to solve. Every decision that follows—from positioning and messaging to visual identity and implementation—should be rooted in strategy, not personal preference. In this article, we break down an effective branding process step by step, showing how research, collaboration, and thoughtful execution come together to create brands that are distinctive, meaningful, and built to support long-term growth.

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

2026 ASAE MMC+Tech Insights

ASAE MMC+Tech 2026 brought together membership and marketing professionals from across the association community for two days of practical, high-value sessions. This article captures the most useful takeaways across seven areas: 

1. Young member engagement
2. Email marketing
3. Member segmentation
4. Value proposition development
5. AI visibility, content measurement
6. Data storytelling

Whether you attended or not, the insights here are built to be used. No fluff. Just what is working, what is shifting, and what association marketing leaders are thinking about right now.

Because at Showcare, we care wholeheartedly about helping associations grow. That starts with sharing what we learn together.

Funding the Future: Why Earning Through Learning is Critical for Modern Membership Organizations

Drive Member Value and Sustainable Revenue With Learning     

It’s time to make learning your association’s strategic differentiator. Drive the transition from one-size-fits-all content to learning that’s tailored to your members and yields measurable returns. Start using learning to deliver more value to your members—through tactics like personalized and flexible learning and impactful partnerships—to stay modern, attract fresh audiences and build new revenue streams.

What you’ll learn in this whitepaper:

• How leading associations are turning education into a measurable revenue stream

• Practical ways to personalize learning experiences for modern members

• Strategies to attract and engage new audiences through flexible learning models

The Board You Have vs. The Board Your Association Needs

This article answers a critical question - why are our Boards struggling?

Based on Association Laboratory's industry-leading sector research, Looking Forward delves into the issues facing the association sector, how these issues differ, and offers insight into how association leaders can adapt.

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

2026 ASAE MMC+Tech Insights

ASAE MMC+Tech 2026 brought together membership and marketing professionals from across the association community for two days of practical, high-value sessions. This article captures the most useful takeaways across seven areas: 

1. Young member engagement
2. Email marketing
3. Member segmentation
4. Value proposition development
5. AI visibility, content measurement
6. Data storytelling

Whether you attended or not, the insights here are built to be used. No fluff. Just what is working, what is shifting, and what association marketing leaders are thinking about right now.

Because at Showcare, we care wholeheartedly about helping associations grow. That starts with sharing what we learn together.

Nondues Revenue Is Not a Side Hustle. It's the Strategy. (ASAE)

Treating nondues revenue as supplemental income misreads what it can actually do for an association. A more integrated approach strengthens financial resilience and member value at the same time.

“Nondues revenue isn't the side project. For the associations getting it right, it's the strategy.”

How SAE International Created a New Business Model and Grew Non-Dues Revenue 10X

SAE had an asset no competitor could replicate. Sequence helped build an entirely new business around it, growing non-dues revenue tenfold in three years.

"Our organization grew tenfold, we entered entirely new industries, and we expanded our industry consortia fivefold, all within three years." — David Schutt, Ph.D., CEO, SAE International

2026 ASAE MMC+Tech Insights

ASAE MMC+Tech 2026 brought together membership and marketing professionals from across the association community for two days of practical, high-value sessions. This article captures the most useful takeaways across seven areas: 

1. Young member engagement
2. Email marketing
3. Member segmentation
4. Value proposition development
5. AI visibility, content measurement
6. Data storytelling

Whether you attended or not, the insights here are built to be used. No fluff. Just what is working, what is shifting, and what association marketing leaders are thinking about right now.

Because at Showcare, we care wholeheartedly about helping associations grow. That starts with sharing what we learn together.

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

Funding the Future: Why Earning Through Learning is Critical for Modern Membership Organizations

Drive Member Value and Sustainable Revenue With Learning     

It’s time to make learning your association’s strategic differentiator. Drive the transition from one-size-fits-all content to learning that’s tailored to your members and yields measurable returns. Start using learning to deliver more value to your members—through tactics like personalized and flexible learning and impactful partnerships—to stay modern, attract fresh audiences and build new revenue streams.

What you’ll learn in this whitepaper:

• How leading associations are turning education into a measurable revenue stream

• Practical ways to personalize learning experiences for modern members

• Strategies to attract and engage new audiences through flexible learning models

2026 ASAE MMC+Tech Insights

ASAE MMC+Tech 2026 brought together membership and marketing professionals from across the association community for two days of practical, high-value sessions. This article captures the most useful takeaways across seven areas: 

1. Young member engagement
2. Email marketing
3. Member segmentation
4. Value proposition development
5. AI visibility, content measurement
6. Data storytelling

Whether you attended or not, the insights here are built to be used. No fluff. Just what is working, what is shifting, and what association marketing leaders are thinking about right now.

Because at Showcare, we care wholeheartedly about helping associations grow. That starts with sharing what we learn together.

Insights & Ai Ideas Session: How a 10-Person Team Operates Like 50

Everyone is talking about AI, but many organizations struggle to move beyond pilot projects or tools that lose momentum after a few months. The challenge isn't technology—it's culture and process. In this session, Bear Analytics CEO Joe Colangelo shares the practical AI playbook his team uses to drive efficiency, improve client intelligence, and scale impact across sales, delivery, and product development. Through real-world examples, attendees will learn how to embed AI into workflows, evaluate initiatives strategically, and build sustainable systems that enhance productivity, strengthen relationships, and create lasting organizational leverage.

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

2026 Event Sponsorship Report

Showcare surveyed event professionals responsible for sponsorship strategy and execution across associations and event-driven organizations. The result is a practical, data-driven look at the trends, challenges, and opportunities shaping sponsorship programs today.

2027 Association Trends. Would Your Members Choose You Again?

Sequence Consulting's 2027 Association Trends Report diagnoses the four forces reshaping association value, membership optionality, employer control of budget, AI's commoditizing pressure, and political volatility, and translates them into six imperatives association executives can act on now.

"The competition is not only for the member's dues. It is for the definition of who counts as a member of the profession at all."

2026 ASAE MMC+Tech Insights

ASAE MMC+Tech 2026 brought together membership and marketing professionals from across the association community for two days of practical, high-value sessions. This article captures the most useful takeaways across seven areas: 

1. Young member engagement
2. Email marketing
3. Member segmentation
4. Value proposition development
5. AI visibility, content measurement
6. Data storytelling

Whether you attended or not, the insights here are built to be used. No fluff. Just what is working, what is shifting, and what association marketing leaders are thinking about right now.

Because at Showcare, we care wholeheartedly about helping associations grow. That starts with sharing what we learn together.

2026 Event Sponsorship Report

Showcare surveyed event professionals responsible for sponsorship strategy and execution across associations and event-driven organizations. The result is a practical, data-driven look at the trends, challenges, and opportunities shaping sponsorship programs today.

Association Event Marketing Playbook

This playbook is built on what we see working across association event marketing. Every event is different, so not every recommendation will apply. But the core principle holds: build a marketing system that runs continuously, an always-on engine that compounds results over time, and keeps working even when you're not pushing it. The key is to shift from campaigns to lifecycles. 

Four phases: build your lifecycle motion, fill the funnel, convert registrants, and retain your audience after the event ends. It follows the attendee journey from first awareness through post-event delight. Intentionally tech and channel agnostic.

Read it end to end first. Then apply it phase by phase.

Insights & Ai Ideas Session: How a 10-Person Team Operates Like 50

Everyone is talking about AI, but many organizations struggle to move beyond pilot projects or tools that lose momentum after a few months. The challenge isn't technology—it's culture and process. In this session, Bear Analytics CEO Joe Colangelo shares the practical AI playbook his team uses to drive efficiency, improve client intelligence, and scale impact across sales, delivery, and product development. Through real-world examples, attendees will learn how to embed AI into workflows, evaluate initiatives strategically, and build sustainable systems that enhance productivity, strengthen relationships, and create lasting organizational leverage.

Insights & Ai Ideas Session on Future-Ready Meetings: AI, Talent & Trust

It was a fast-paced, future-forward conversation that pulled back the curtain on the biggest “a-ha!” moments shaping association meetings—especially the AI breakthroughs that defined 2025. We explored what planners could expect in 2026 as AI reshaped workforce reskilling, career paths, and staff empowerment. We also addressed the real talk—navigating job-loss fears and ethical questions while embracing smarter workflows, real-time event intelligence, and elevated meeting performance.

Speakers: Vinnu Deshetty of Event ROI Coach and Dahlia El Gazzar of Dahlia+Agency 
Hosts: Barbara Armentrout, CAE and Teri Carden

9 Practical Ways to Increase Association Membership Renewals

Keeping members is foundational to an effective membership program. But what are some of the important strategies to maximize renewal efforts?

⁠⁠⁠⁠⁠⁠⁠
Based on MGI’s nearly 50 years of membership marketing experience and nearly two decades of surveying associations with the annual Membership Marketing Benchmarking Report, here is your guide to nine proven strategies to boost your membership renewals.

How SAE International Created a New Business Model and Grew Non-Dues Revenue 10X

SAE had an asset no competitor could replicate. Sequence helped build an entirely new business around it, growing non-dues revenue tenfold in three years.

"Our organization grew tenfold, we entered entirely new industries, and we expanded our industry consortia fivefold, all within three years." — David Schutt, Ph.D., CEO, SAE International

How the APA Built a Strategic Plan That United a Divided Association

A strategic plan passed with 98 percent of the vote, then drove 25 percent membership and revenue growth through COVID. The process made the difference, not just the plan.

"Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization." — Arthur Evans, Ph.D., CEO, American Psychological Association

Nondues Revenue Is Not a Side Hustle. It's the Strategy. (ASAE)

Treating nondues revenue as supplemental income misreads what it can actually do for an association. A more integrated approach strengthens financial resilience and member value at the same time.

“Nondues revenue isn't the side project. For the associations getting it right, it's the strategy.”

How the AMA Doubled Its Membership Growth Rate

Physician apathy was the real obstacle, not physician workload. A behavior-based segmentation and storytelling strategy turned that apathy into record membership growth.

"It's been a dramatic impact. Transformative. Our rate of growth last year tripled." — Todd Unger, SVP Membership, American Medical Association

Insights & Ai Ideas Session: How a 10-Person Team Operates Like 50

Everyone is talking about AI, but many organizations struggle to move beyond pilot projects or tools that lose momentum after a few months. The challenge isn't technology—it's culture and process. In this session, Bear Analytics CEO Joe Colangelo shares the practical AI playbook his team uses to drive efficiency, improve client intelligence, and scale impact across sales, delivery, and product development. Through real-world examples, attendees will learn how to embed AI into workflows, evaluate initiatives strategically, and build sustainable systems that enhance productivity, strengthen relationships, and create lasting organizational leverage.

Building Member Value Through Impact and Sustainability

Building a sustainability advantage doesn’t require a new initiative—just a new lens. Read our ASAE Resource article on how to turn what you’re already doing into a strategic edge.

The Branding Process: How We Approach Building a Successful Brand

A successful brand is never built by designing a logo alone. It starts with understanding your organization, your audience, and the challenges you're trying to solve. Every decision that follows—from positioning and messaging to visual identity and implementation—should be rooted in strategy, not personal preference. In this article, we break down an effective branding process step by step, showing how research, collaboration, and thoughtful execution come together to create brands that are distinctive, meaningful, and built to support long-term growth.

Modernizing a Legacy Brand Without Losing Your Roots

You don't just wake up one day and decide to rebrand. More often, it starts with a feeling that something isn't working. The brand feels dated, no longer reflects the organization as it exists today, or isn't connecting with the audiences it needs to reach. Yet many organizations hesitate because legacy brands carry years of recognition and trust, and changing them can feel risky. The hidden cost is that if your brand no longer reflects who you are, it's already shaping perceptions in ways that can limit growth. This article explores how to recognize when it's time for change, when thoughtful evolution is better than a complete rebrand, and how to modernize while preserving the equity you've spent years building.

Insights & Ai Ideas Session: How a 10-Person Team Operates Like 50

Everyone is talking about AI, but many organizations struggle to move beyond pilot projects or tools that lose momentum after a few months. The challenge isn't technology—it's culture and process. In this session, Bear Analytics CEO Joe Colangelo shares the practical AI playbook his team uses to drive efficiency, improve client intelligence, and scale impact across sales, delivery, and product development. Through real-world examples, attendees will learn how to embed AI into workflows, evaluate initiatives strategically, and build sustainable systems that enhance productivity, strengthen relationships, and create lasting organizational leverage.

Insights & Ai Ideas Session on Future-Ready Meetings: AI, Talent & Trust

It was a fast-paced, future-forward conversation that pulled back the curtain on the biggest “a-ha!” moments shaping association meetings—especially the AI breakthroughs that defined 2025. We explored what planners could expect in 2026 as AI reshaped workforce reskilling, career paths, and staff empowerment. We also addressed the real talk—navigating job-loss fears and ethical questions while embracing smarter workflows, real-time event intelligence, and elevated meeting performance.

Speakers: Vinnu Deshetty of Event ROI Coach and Dahlia El Gazzar of Dahlia+Agency 
Hosts: Barbara Armentrout, CAE and Teri Carden

A First Look at Emerging Insights from the 2026 Membership Marketing Benchmarking Report

This exclusive sneak peek at the forthcoming 2026 Membership Marketing Benchmarking Report reveals what association marketers are experiencing right now and why the old membership growth playbook no longer works. With more than half of associations reporting flat or declining membership, organizations are being forced to rethink how they compete, communicate value, and drive engagement. This early look explores emerging survey insights, shifting trends, and how leading associations are adapting through smarter marketing, intentional investment, and integrated strategies designed for a far more demanding environment.

Funding the Future: Why Earning Through Learning is Critical for Modern Membership Organizations

Drive Member Value and Sustainable Revenue With Learning     

It’s time to make learning your association’s strategic differentiator. Drive the transition from one-size-fits-all content to learning that’s tailored to your members and yields measurable returns. Start using learning to deliver more value to your members—through tactics like personalized and flexible learning and impactful partnerships—to stay modern, attract fresh audiences and build new revenue streams.

What you’ll learn in this whitepaper:

• How leading associations are turning education into a measurable revenue stream

• Practical ways to personalize learning experiences for modern members

• Strategies to attract and engage new audiences through flexible learning models

Funding the Future: Why Earning Through Learning is Critical for Modern Membership Organizations

Drive Member Value and Sustainable Revenue With Learning     

It’s time to make learning your association’s strategic differentiator. Drive the transition from one-size-fits-all content to learning that’s tailored to your members and yields measurable returns. Start using learning to deliver more value to your members—through tactics like personalized and flexible learning and impactful partnerships—to stay modern, attract fresh audiences and build new revenue streams.

What you’ll learn in this whitepaper:

• How leading associations are turning education into a measurable revenue stream

• Practical ways to personalize learning experiences for modern members

• Strategies to attract and engage new audiences through flexible learning models

A First Look at Emerging Insights from the 2026 Membership Marketing Benchmarking Report

This exclusive sneak peek at the forthcoming 2026 Membership Marketing Benchmarking Report reveals what association marketers are experiencing right now and why the old membership growth playbook no longer works. With more than half of associations reporting flat or declining membership, organizations are being forced to rethink how they compete, communicate value, and drive engagement. This early look explores emerging survey insights, shifting trends, and how leading associations are adapting through smarter marketing, intentional investment, and integrated strategies designed for a far more demanding environment.

Building Member Value Through Impact and Sustainability

Building a sustainability advantage doesn’t require a new initiative—just a new lens. Read our ASAE Resource article on how to turn what you’re already doing into a strategic edge.