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Headquarters

70100 Highway 111, Rancho Mirage, CA 92270-5903, USA

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Empowering Coachella Valley's Tourism: A Hub for Extraordinary Experiences and Economic Growth.

This organization stands as a prominent tourism marketing agency within the Coachella Valley, representing a network of nine diverse cities each with unique offerings. Established through a collaborative Joint Powers Authority in 1989, it leverages a public-private partnership model to bolster the region's thriving tourism economy. Catering to over 3,000 business partners, the agency orchestrates comprehensive sales, marketing, and PR strategies aimed at captivating leisure travelers as well as groups seeking exceptional meeting and convention experiences. Its initiatives play a critical role in sustaining the tourism sector, which is the cornerstone of the region's economy, impacting local employment while generating significant economic benefits and tax revenues vital for public services.

Beyond its foundational efforts in marketing, the agency has expanded its role to encompass workforce and economic development, recognizing the multifaceted requirements for sustaining tourism growth. The organization is at the forefront of addressing key challenges such as workforce training, housing affordability, enriching visitor experiences, and sustainability initiatives, while also enhancing transportation access. These efforts are propelled by a strong internal culture defined by core values that guide their interactions with visitors, partners, and the surrounding community. Dedicated to continuous improvement, the agency serves as a vital connector and resource for a wide array of stakeholders, ensuring that the Coachella Valley remains a sought-after destination for an eclectic range of events, meetings, and conventions.

Empowering Coachella Valley's Tourism: A Hub for Extraordinary Experiences and Economic Growth.

This organization stands as a prominent tourism marketing agency within the Coachella Valley, representing a network of nine diverse cities each with unique offerings. Established through a collaborative Joint Powers Authority in 1989, it leverages a public-private partnership model to bolster the region's thriving tourism economy. Catering to over 3,000 business partners, the agency orchestrates comprehensive sales, marketing, and PR strategies aimed at captivating leisure travelers as well as groups seeking exceptional meeting and convention experiences. Its initiatives play a critical role in sustaining the tourism sector, which is the cornerstone of the region's economy, impacting local employment while generating significant economic benefits and tax revenues vital for public services.

Beyond its foundational efforts in marketing, the agency has expanded its role to encompass workforce and economic development, recognizing the multifaceted requirements for sustaining tourism growth. The organization is at the forefront of addressing key challenges such as workforce training, housing affordability, enriching visitor experiences, and sustainability initiatives, while also enhancing transportation access. These efforts are propelled by a strong internal culture defined by core values that guide their interactions with visitors, partners, and the surrounding community. Dedicated to continuous improvement, the agency serves as a vital connector and resource for a wide array of stakeholders, ensuring that the Coachella Valley remains a sought-after destination for an eclectic range of events, meetings, and conventions.

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Headquarters

70100 Highway 111, Rancho Mirage, CA 92270-5903, USA

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Johns Island

3409 Hamlett Ct, Johns Island, SC 29455-8524, USA

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Washington

708 Longfellow St NW, St NW, Washington, DC 20011-3034, USA

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