The Association Email Benchmark Report
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Suppliers & Services *
Event Marketing & Services
142
Convention Marketing Company
29
Convention Services
125
Exhibit / Sponsorship Sales
12
Exhibit Management
9
Sports Commission
0
Show More (1)
Tradeshow Management
16
Show Less (1)
Event Planning & Logistics
111
Destination Management Companies
4
Independent Meeting Planner
7
International Meeting Planners
1
Meeting Management Services
59
Meeting Planning Software
3
Show More (3)
Nontraditional Meeting Venues
3
On-Site Management
3
Site Selection
93
Show Less (3)
Event Technology & Production
36
Audio / Visual Production & Services
13
Exposition Software
23
Mobile Event App
10
Registration Services / Lead Retrieval
8
Virtual Meetings
9
Show More (1)
Virtual Tradeshow Services
6
Show Less (1)
Event Supplies & Branding
10
Badges / Awards / Incentives / Apparel
4
Badges / Registration Systems
5
Bags
1
Corporate Apparel / Gifts
3
Lanyards
0
Show More (1)
Photographers / Photographic Labs
1
Show Less (1)
Travel Accommodations
5
Hotels / Resort Properties
1
Hotels / Resorts Corporate Sales Offices
3
Housing Services
2
Travel / Tourism Offices
0
Risk Management & Support Services
9
Event Cancellation Insurance
3
Transportation Services
6
Advertising
16
Advertising Agencies
3
Advertising Services / Suppliers
4
Eco Friendly Promotional Products
1
Promotional Products / Services
11
Association Management Company (AMC)
468
Accredited Association Management Company
133
Association Management Company
459
Communications
67
Communication Services
36
Communications Management
2
Education
1
Public Relations Firms
36
Recordings/Transcripts
0
Show More (3)
Video Production & Duplication
6
Video Services
1
Webinar Services
0
Show Less (3)
Consultants
889
AMS / CRM
153
Asset Management
7
Certification
12
Coaching
10
Communication
24
Show More (33)
Compensation
2
Diversity
12
Education / Professional Development
84
Election Services / Voting Services
2
Executive Search / Recruiter
17
Financial / Insurance / Risk Management Systems
19
Fundraising / Sponsorship / Endowments
28
General / Other
82
Governance / Volunteer Development / Parliamentarian
35
Graphic Designers
2
Human Resources / Staff Development
70
Instructional Design / Test Development
12
International
5
Investment
5
Leadership Training / Development
148
Legal
27
Legislative / Political
51
Management
414
Marketing
127
Meetings & Special Events
15
Membership
239
Organizational Consultants
27
Project Leadership / Management
20
Publishing / Graphic Design
0
Real Estate
3
Research / Surveys
69
RFP Development / Facilitation
1
Social Media
34
Staff Development / Human Resources
17
Strategic & Business Planning / Development
363
Technology
99
Web Development - Content & Mechanics
56
Web Development - Design
30
Show Less (33)
Education & Professional Development
193
Career Development / Coaching
18
Computerized Testing / Certification
4
Distance Learning
29
Education & Certification
25
Education Management
6
Show More (4)
Employee Engagement
140
Testing / Research & Survey Services
17
Training
76
Universities / Colleges
3
Show Less (4)
Finance / Insurance / Real Estate
112
401k Plan Administrators
3
Accountants
71
Accounting Software
10
Audit Providers / Services
30
Bankcard Processing Services
1
Show More (13)
Banks
7
Bookkeeping
13
Financial / Investment Services / Retirement Services
19
Financial Management
44
Financial Reporting / Tracking
33
Financial Technologies / Software
8
Insurance Administration / Brokers
17
Insurance Companies
4
Outsourcing Services
17
Payroll Services
0
Real Estate Services
5
Risk Management
24
Tax Services
18
Show Less (13)
Human Resources
28
Employee / Policy Manuals
1
Employee Benefits / Services
8
Employment Services
3
Executive Compensation
1
Human Resources
5
Show More (5)
Intermediate Sanction
0
Job Boards
4
Outplacement Services
0
Outsourcing Services
7
Recruiting Services
7
Show Less (5)
Information Technology
222
Abstract Management
2
AMS / Customer Relationship Management Systems
57
Application Service Provider
3
Awards Management
2
Business Intelligence
23
Show More (29)
CD-ROM Services
1
Chapter Management Software
4
Cloud Computing
40
Collaborative Workspace Providers
10
Community Software
43
Computer Training & Education
3
Computers / Computer Services
1
Content Management Solutions
35
Cyber Security
15
Data Processing / Database Service
10
E-commerce
4
Enhanced Electronic Messaging
13
Event Management Systems
56
Information Databases
19
Information Technology
40
IT Outsourcing
5
Learning Management Software
11
Managed Service Providers
15
Mobile Applications
4
Multimedia / Interactive Technologies
0
Online Communities
21
Podcasts
1
Relationship Management Systems
6
RFPs & Vendor Selection
2
Software Development
11
Software Suppliers / Services
47
User Research
3
Web Hosting Services
1
Web Site Design & Development
21
Show Less (29)
Legal & Government Affairs
67
Attorneys
40
Election Services
0
Government Agency
3
Government Relations
29
Grassroots Advocacy
24
Show More (3)
International Government Relations
15
Lobbyists
18
Public / Government Affairs
4
Show Less (3)
Marketing
118
Audience Acquisition
1
Branding
25
Creative Media & Design
14
Customer Research
1
Digital Marketing
23
Show More (10)
Direct Mail Services
9
Direct Marketing Service
3
Internet Marketing
1
Market Research
7
Marketing Assessments
3
Marketing Automation
1
Marketing Plans
81
Member Surveys
4
Search Engine Marketing
2
Telemarketing Services
1
Show Less (10)
Membership
116
Awards
4
Customer Service Programs
10
Development
70
Member Communication Services
24
Member Renewal
1
Show More (4)
Member Surveys
5
Membership Cards / Plaques / Services
16
Membership Services
16
Survey / Research Firms
14
Show Less (4)
Non-dues Revenue
48
Affinity Programs
3
Non-dues Revenue
40
Sponsorship Programs
13
Publishing / Fulfillment
16
Creative Media & Design
0
Directories & Buyers' Guides
9
Mail Houses / Distribution Svcs
2
Newsbrief / Newsletters
6
Publications
5
Show More (1)
Publishing Services
7
Show Less (1)
Speaker Services
12
Leadership Training / Development
4
Speaker Coach / Trainer
8
Speakers
6
Speakers Bureaus
4
Destinations & Venues *
Meeting & Conference Venues
199
Convention Centers
163
Small Venue Meeting Centers
167
Destination & Tourism Services
140
Convention & Visitors Bureaus
137
Leisure Travel & Tourism Offices
47
Hotels
57
Airport Hotels
0
All-Inclusive Hotels & Resorts
4
Aparthotels (Serviced Apartments)
0
Boutique Hotels
3
Budget Hotels
0
Show More (14)
Business Hotels
13
Capsule / Pod Hotels
0
Casino Hotels
5
Cliffside / Overwater Bungalows
0
Eco-Friendly / Green Hotels
5
Extended Stay Hotels
0
Farm Stays / Agritourism Hotels
0
Floating Hotels / Houseboat Hotels
0
Historic / Heritage Hotels
7
Hybrid Hotels (Co-Living & Co-Working Spaces)
0
Luxury Hotels
31
Motels
0
Resorts
17
Theme Hotels
0
Show Less (14)
Local Attractions & Experiences
12
Attractions
2
Experiences
10
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Projects
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Suppliers & Services *
Event Marketing & Services
142
Convention Marketing Company
29
Convention Services
125
Exhibit / Sponsorship Sales
12
Exhibit Management
9
Sports Commission
0
Show More (1)
Tradeshow Management
16
Show Less (1)
Event Planning & Logistics
111
Destination Management Companies
4
Independent Meeting Planner
7
International Meeting Planners
1
Meeting Management Services
59
Meeting Planning Software
3
Show More (3)
Nontraditional Meeting Venues
3
On-Site Management
3
Site Selection
93
Show Less (3)
Event Technology & Production
36
Audio / Visual Production & Services
13
Exposition Software
23
Mobile Event App
10
Registration Services / Lead Retrieval
8
Virtual Meetings
9
Show More (1)
Virtual Tradeshow Services
6
Show Less (1)
Event Supplies & Branding
10
Badges / Awards / Incentives / Apparel
4
Badges / Registration Systems
5
Bags
1
Corporate Apparel / Gifts
3
Lanyards
0
Show More (1)
Photographers / Photographic Labs
1
Show Less (1)
Travel Accommodations
5
Hotels / Resort Properties
1
Hotels / Resorts Corporate Sales Offices
3
Housing Services
2
Travel / Tourism Offices
0
Risk Management & Support Services
9
Event Cancellation Insurance
3
Transportation Services
6
Advertising
16
Advertising Agencies
3
Advertising Services / Suppliers
4
Eco Friendly Promotional Products
1
Promotional Products / Services
11
Association Management Company (AMC)
468
Accredited Association Management Company
133
Association Management Company
459
Communications
67
Communication Services
36
Communications Management
2
Education
1
Public Relations Firms
36
Recordings/Transcripts
0
Show More (3)
Video Production & Duplication
6
Video Services
1
Webinar Services
0
Show Less (3)
Consultants
889
AMS / CRM
153
Asset Management
7
Certification
12
Coaching
10
Communication
24
Show More (33)
Compensation
2
Diversity
12
Education / Professional Development
84
Election Services / Voting Services
2
Executive Search / Recruiter
17
Financial / Insurance / Risk Management Systems
19
Fundraising / Sponsorship / Endowments
28
General / Other
82
Governance / Volunteer Development / Parliamentarian
35
Graphic Designers
2
Human Resources / Staff Development
70
Instructional Design / Test Development
12
International
5
Investment
5
Leadership Training / Development
148
Legal
27
Legislative / Political
51
Management
414
Marketing
127
Meetings & Special Events
15
Membership
239
Organizational Consultants
27
Project Leadership / Management
20
Publishing / Graphic Design
0
Real Estate
3
Research / Surveys
69
RFP Development / Facilitation
1
Social Media
34
Staff Development / Human Resources
17
Strategic & Business Planning / Development
363
Technology
99
Web Development - Content & Mechanics
56
Web Development - Design
30
Show Less (33)
Education & Professional Development
193
Career Development / Coaching
18
Computerized Testing / Certification
4
Distance Learning
29
Education & Certification
25
Education Management
6
Show More (4)
Employee Engagement
140
Testing / Research & Survey Services
17
Training
76
Universities / Colleges
3
Show Less (4)
Finance / Insurance / Real Estate
112
401k Plan Administrators
3
Accountants
71
Accounting Software
10
Audit Providers / Services
30
Bankcard Processing Services
1
Show More (13)
Banks
7
Bookkeeping
13
Financial / Investment Services / Retirement Services
19
Financial Management
44
Financial Reporting / Tracking
33
Financial Technologies / Software
8
Insurance Administration / Brokers
17
Insurance Companies
4
Outsourcing Services
17
Payroll Services
0
Real Estate Services
5
Risk Management
24
Tax Services
18
Show Less (13)
Human Resources
28
Employee / Policy Manuals
1
Employee Benefits / Services
8
Employment Services
3
Executive Compensation
1
Human Resources
5
Show More (5)
Intermediate Sanction
0
Job Boards
4
Outplacement Services
0
Outsourcing Services
7
Recruiting Services
7
Show Less (5)
Information Technology
222
Abstract Management
2
AMS / Customer Relationship Management Systems
57
Application Service Provider
3
Awards Management
2
Business Intelligence
23
Show More (29)
CD-ROM Services
1
Chapter Management Software
4
Cloud Computing
40
Collaborative Workspace Providers
10
Community Software
43
Computer Training & Education
3
Computers / Computer Services
1
Content Management Solutions
35
Cyber Security
15
Data Processing / Database Service
10
E-commerce
4
Enhanced Electronic Messaging
13
Event Management Systems
56
Information Databases
19
Information Technology
40
IT Outsourcing
5
Learning Management Software
11
Managed Service Providers
15
Mobile Applications
4
Multimedia / Interactive Technologies
0
Online Communities
21
Podcasts
1
Relationship Management Systems
6
RFPs & Vendor Selection
2
Software Development
11
Software Suppliers / Services
47
User Research
3
Web Hosting Services
1
Web Site Design & Development
21
Show Less (29)
Legal & Government Affairs
67
Attorneys
40
Election Services
0
Government Agency
3
Government Relations
29
Grassroots Advocacy
24
Show More (3)
International Government Relations
15
Lobbyists
18
Public / Government Affairs
4
Show Less (3)
Marketing
118
Audience Acquisition
1
Branding
25
Creative Media & Design
14
Customer Research
1
Digital Marketing
23
Show More (10)
Direct Mail Services
9
Direct Marketing Service
3
Internet Marketing
1
Market Research
7
Marketing Assessments
3
Marketing Automation
1
Marketing Plans
81
Member Surveys
4
Search Engine Marketing
2
Telemarketing Services
1
Show Less (10)
Membership
116
Awards
4
Customer Service Programs
10
Development
70
Member Communication Services
24
Member Renewal
1
Show More (4)
Member Surveys
5
Membership Cards / Plaques / Services
16
Membership Services
16
Survey / Research Firms
14
Show Less (4)
Non-dues Revenue
48
Affinity Programs
3
Non-dues Revenue
40
Sponsorship Programs
13
Publishing / Fulfillment
16
Creative Media & Design
0
Directories & Buyers' Guides
9
Mail Houses / Distribution Svcs
2
Newsbrief / Newsletters
6
Publications
5
Show More (1)
Publishing Services
7
Show Less (1)
Speaker Services
12
Leadership Training / Development
4
Speaker Coach / Trainer
8
Speakers
6
Speakers Bureaus
4
Destinations & Venues *
Meeting & Conference Venues
199
Convention Centers
163
Small Venue Meeting Centers
167
Destination & Tourism Services
140
Convention & Visitors Bureaus
137
Leisure Travel & Tourism Offices
47
Hotels
57
Airport Hotels
0
All-Inclusive Hotels & Resorts
4
Aparthotels (Serviced Apartments)
0
Boutique Hotels
3
Budget Hotels
0
Show More (14)
Business Hotels
13
Capsule / Pod Hotels
0
Casino Hotels
5
Cliffside / Overwater Bungalows
0
Eco-Friendly / Green Hotels
5
Extended Stay Hotels
0
Farm Stays / Agritourism Hotels
0
Floating Hotels / Houseboat Hotels
0
Historic / Heritage Hotels
7
Hybrid Hotels (Co-Living & Co-Working Spaces)
0
Luxury Hotels
31
Motels
0
Resorts
17
Theme Hotels
0
Show Less (14)
Local Attractions & Experiences
12
Attractions
2
Experiences
10
2
3
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Stay ahead of the curve and enhance your email marketing strategy with data-driven insights!
Higher Logic’s Association Email Benchmark Report collects data from over 1,500 associations and nonprofits and over 2 billion emails to bring you the latest email performance metrics, including:
- Average open, click, and unsubscribe rates
- Ideal subject line and email copy length
- The impact of automation, personalization, and segmentation
Plus, earn about the latest trends in email data privacy, design, accessibility, and more!
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