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Supplier Engagement Survey Results

Given the emphasis on non-dues revenue, especially sponsorships post-pandemic, we wanted to examine the broader engagement between associations and their suppliers/vendors.

The survey was distributed in the final quarter of 2024. We intend to conduct this survey annually to monitor the engagement levels between organizations and their suppliers/vendors. The survey report includes an executive summary and analysis of all the questions with supporting visuals and charts. 

Who Completed this Survey? 
This survey was taken by association professionals with responsibilities in business development, exhibitor sales, non-dues revenue programs, and any other revenue-growth roles outside of membership sales. 

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