Your Mission Depends on Growth. Ours is to Make it Happen.

For nearly 50 years, Marketing General Inc. (MGI) has helped associations and membership-based organizations grow. We partner with hundreds of organizations to expand membership, strengthen retention, increase engagement, grow event attendance, boost certification participation, and drive both dues and non-dues revenue.

As a trusted leader in the association and nonprofit community, MGI combines strategic insight with data-driven execution to deliver measurable, sustainable growth. Our work spans the full membership lifecycle, helping organizations identify friction points, uncover new opportunities, and implement marketing strategies that move audiences from awareness to engagement to long-term loyalty.

From high-level strategy to multi-channel campaign execution and advanced analytics, our approach is tailored to each organization’s goals, audience, and growth priorities.

Our team of 50+ marketing strategists, data analysts, creatives, and production specialists ensures your message reaches the right audience, at the right time, through the right channels.

What We Deliver

Strategic Marketing & Growth Planning
We develop forward-looking strategies aligned with your mission, audience needs, and growth objectives.

Digital & Multichannel Marketing
We plan and execute integrated campaigns across email, digital advertising, social media, search, and marketing automation to drive engagement and ROI.

Data & Analytics
Our data-driven approach leverages modeling, segmentation, and performance insights to inform smarter decisions and continuous optimization.

Creative & Content Development
Our writers, designers, and creative strategists bring your value proposition to life through compelling, brand-aligned messaging and visuals.

Print & Direct Mail Production
From high-impact acquisition packages to conference promotions and exhibitor prospectuses, we produce print that commands attention and drives response.

Research & Audience Insights
We conduct market research and audience analysis to uncover motivations, barriers, and opportunities that shape effective marketing strategies.

Outbound Engagement Solutions
Telemarketing and ringless voicemail campaigns provide personal, targeted outreach that increases response and strengthens member connection.

MGI is more than a marketing agency. We are a growth partner for associations committed to expanding their reach, strengthening member relationships, and increasing impact.

More Members. More Revenue. More Impact.