ASAE - Navigate - Overview

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Navigate

Navigate is a consulting firm that helps associations grow non-dues revenue by improving sales strategies, enhancing customer experiences, and aligning value for members and industry partners. With 30 years of sales and customer success experience in the association space, Navigate's founder and principal, Carrie McIntyre, empowers professionals -- regardless of their sales experience -- to drive revenue with confidence. Known for her tactical and authentic approach, her Non-Dues Revenue Base Camp program equips small to mid-sized associations with the tools to grow sponsorship, exhibit, and advertising revenue and feel more comfortable in a sales role. Carrie is a frequent speaker on sales and customer experience topics for organizations including PAR, ASAE, TSAE, Associations North, Non Dues-a-Palooza, and others. She serves on the Awards Committee of the Association Women Technology Champions, the Affiliate Advisory Committee of the Texas Society of Association Executives, and the Industry Partner Alliance of the American Society of Association Executives. She is also the fractional Chief Revenue Officer at Matchbox, where she helps associations launch successful Demo Day programs that connect members with industry partners.