Pricing for Associations

Empower Your Association's Financial Future with Expert Pricing Leadership

Located in the heart of Atlanta, this consultancy is dedicated to empowering association professionals with robust pricing and value strategies. Recognized for its proprietary framework, the company guides associations, chambers, and membership organizations toward financial sustainability by clarifying value propositions and setting optimal price points. Under the leadership of Dr. Michael Tatonetti, a seasoned Certified Association Executive and Certified Pricing Professional, the firm offers in-depth training, strategic consulting, and speaking engagements to elevate pricing models within the association sector. Their innovative approach encompasses insights from their flagship publication, positioning them as a pivotal partner in enhancing the financial health and operational effectiveness of associations.

With a comprehensive suite of services, the consultancy addresses the dynamic needs of non-profit entities, focusing on refining pricing strategies that align with both profit goals and mission objectives. Their proven strategies have facilitated significant advancements for associations by leveraging the decoy effect in non-member pricing and tailoring solutions unique to each organization's context. As specialists in association pricing, they stand out by fostering a profound understanding of member-centric value delivery and pricing transparency. This commitment to excellence ensures that associations and similar entities not only optimize their pricing models but also sustain meaningful engagement with their members, ensuring overall organizational growth and success.

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Locations (2)
Location Map
Headquarters

109 Towey Trl, Woodstock, GA 30188-7057, USA

Location Map
Woodstock

12195 Highway 92, Suite 114 #169, Woodstock, GA 30188-3698, USA