Strategic planning too often ends in a plan that's celebrated once and shelved. SMG Consulting, led by Mary Connor, CAE, AAiP — a long-tenured Certified Association Executive who brings strategic vision, proven in practice  — takes a different approach: grounding priorities in evidence rather than assumption, building the plan collaboratively so staff own it rather than inherit it, and delivering a living roadmap built to guide real decisions for years, not fill a binder. It's an approach shaped by Mary's own experience leading associations from the inside, and it's why associations that partner with SMG Consulting gain more than a plan — they gain one built to work. Your next strategic plan doesn't have to end up on a shelf. Contact SMG!