ASAE - SMZ Advertising

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About

Consultants

Strategic & Business Planning / Development, Marketing

Marketing

Marketing Plans, Digital Marketing

1 More

Headquarters

1200 Kirts Blvd, Troy, MI 48084-4899, USA

SMZ Advertising

Elevating Brands with Timeless Innovation and Strategic Precision.

In the association industry, this distinguished agency stands as a 90-year-old creative and media powerhouse, harnessing decades of experience to drive client success. Passionate about problem-solving and delivering impactful solutions, the agency offers a comprehensive suite of services tailored to elevate brands. From qualitative and quantitative research to audience segmentation and competitive landscape analysis, the agency crafts strategic approaches that resonate. They excel in creating integrated campaign strategies, art direction, copywriting, and brand identity systems while also executing effective media planning and buying across digital and traditional channels.

The agency's dynamic team of independent thinkers leverages cutting-edge tools to optimize custom audience development, predictive modeling, and real-time campaign adjustments. Their expertise also extends into influencer strategy, programmatic advertising, and custom reporting with actionable insights. Committed to transformative brand-building, the agency utilizes industry trend reports, creative concept testing, and integrated communication strategies. Their simple credo, "Listen. Think. Do.," encapsulates their approach, driving their mission to create purposeful, passion-fueled campaigns that catalyze growth and leave an indelible impact on the association industry.