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Empowering Economic Growth Through Premier Destination Management and Tourism Excellence.
Based in a vibrant city at the heart of the Dallas-Fort Worth metroplex, this company serves as the premier destination management and marketing organization. Offering a comprehensive range of services, the organization is dedicated to promoting its location as an optimal site for meetings, conventions, group gatherings, sports, and leisure tourism. Through strategic communications and targeted campaigns, the organization draws both group and individual travelers, encouraging overnight stays which stimulate the local economy. With its dedicated sales team, it provides tailored support in various market segments, ensuring planners have access to top-tier venues and accommodation to host successful events.
This company is funded by the Hotel Occupancy Tax and operates with a mission to enrich the community's civic and social well-being by boosting economic vitality. During the 2023-2024 fiscal year, its initiatives brought approximately 3.6 million visitors, generating over $1 billion in visitor spending and supporting more than 8,000 local hospitality jobs. The organization prides itself on its robust visitor economy, further facilitated by its visitor center, which acts as a hub for information and resources. With a commitment to fostering a sense of pride and belonging, it enhances the city’s appeal, making it a preferred destination for various events and tourism activities.
Empowering Economic Growth Through Premier Destination Management and Tourism Excellence.
Based in a vibrant city at the heart of the Dallas-Fort Worth metroplex, this company serves as the premier destination management and marketing organization. Offering a comprehensive range of services, the organization is dedicated to promoting its location as an optimal site for meetings, conventions, group gatherings, sports, and leisure tourism. Through strategic communications and targeted campaigns, the organization draws both group and individual travelers, encouraging overnight stays which stimulate the local economy. With its dedicated sales team, it provides tailored support in various market segments, ensuring planners have access to top-tier venues and accommodation to host successful events.
This company is funded by the Hotel Occupancy Tax and operates with a mission to enrich the community's civic and social well-being by boosting economic vitality. During the 2023-2024 fiscal year, its initiatives brought approximately 3.6 million visitors, generating over $1 billion in visitor spending and supporting more than 8,000 local hospitality jobs. The organization prides itself on its robust visitor economy, further facilitated by its visitor center, which acts as a hub for information and resources. With a commitment to fostering a sense of pride and belonging, it enhances the city’s appeal, making it a preferred destination for various events and tourism activities.
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Headquarters
7600 Windrose Ave, #G110, Plano, TX 75024-0167, USA
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