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Sequence Consulting

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Sequence Consulting

Association Consulting That Reshapes Your Future

Sequence Consulting helps associations grow faster by seeing opportunities others don’t.

We work exclusively with professional and trade associations to clarify strategy, strengthen member value, and build more resilient revenue models. Our work helps leaders move past uncertainty, focus on what truly drives results, and make decisions with confidence.

For more than 25 years, associations have trusted Sequence Consulting to deliver insight that leads to action. Today, 12 of the 20 largest U.S. associations, including AARP, AMA, APA, SAE International, and IEEE, partner with us to rethink growth and achieve measurable, lasting impact.

What Makes Sequence Different

Clarity Before Action
Growth works when leaders understand what is actually driving outcomes. We replace assumptions with insight so strategy is grounded, focused, and credible.

Association-Only Expertise
One hundred percent of our work is with associations. We understand your economics, governance, and growth constraints because we live in them.

Proven, Measurable Results
Our strategies have tripled membership growth, doubled membership, and increased non-dues revenue tenfold.

Strategies That Get Implemented
We build plans boards believe in and teams can execute, not documents that sit on a shelf.

Big-Strategy Thinking
Founded by former Fortune 500 consultants Chris Vaughan, PhD, and Lisa Vaughan.

Where We Focus

Strategy
Sharper direction, aligned decisions, and confidence about what to prioritize.

Membership Growth and Engagement
Clearer member value, stronger recruitment and retention, and engagement that drives results.

Revenue Strategy
More resilient revenue models that reduce dependence on meetings and single income streams.

Research and Insight
Qualitative and quantitative research that reveals what members and markets truly value.

What Association Leaders Say

“Transformative. Our rate of membership growth tripled.”
— Todd Unger, SVP of Membership, American Medical Association

“A tenfold increase in non-dues revenue, far beyond what we imagined.”
— David Schutt, PhD, CEO, SAE International

“They gave us clarity and confidence in decisions that shaped our future.”
— Arthur Evans, PhD, CEO, American Psychological Association

“We doubled membership in three years by reframing our value and model.”
— Margaret Mueller, PhD, CEO, Executives’ Club of Chicago

About Sequence Consulting

Sequence Consulting is an association growth strategy firm known for clear thinking, grounded insight, and results that last.

Featured in Associations Now and leading industry research, we help associations rethink growth, modernize member value, and build strategies that reshape their future.

Learn more at sequenceconsulting.com

Sequence Consulting

Association Consulting That Reshapes Your Future

Sequence Consulting helps associations grow faster by seeing opportunities others don’t.

We work exclusively with professional and trade associations to clarify strategy, strengthen member value, and build more resilient revenue models. Our work helps leaders move past uncertainty, focus on what truly drives results, and make decisions with confidence.

For more than 25 years, associations have trusted Sequence Consulting to deliver insight that leads to action. Today, 12 of the 20 largest U.S. associations, including AARP, AMA, APA, SAE International, and IEEE, partner with us to rethink growth and achieve measurable, lasting impact.

What Makes Sequence Different

Clarity Before Action
Growth works when leaders understand what is actually driving outcomes. We replace assumptions with insight so strategy is grounded, focused, and credible.

Association-Only Expertise
One hundred percent of our work is with associations. We understand your economics, governance, and growth constraints because we live in them.

Proven, Measurable Results
Our strategies have tripled membership growth, doubled membership, and increased non-dues revenue tenfold.

Strategies That Get Implemented
We build plans boards believe in and teams can execute, not documents that sit on a shelf.

Big-Strategy Thinking
Founded by former Fortune 500 consultants Chris Vaughan, PhD, and Lisa Vaughan.

Where We Focus

Strategy
Sharper direction, aligned decisions, and confidence about what to prioritize.

Membership Growth and Engagement
Clearer member value, stronger recruitment and retention, and engagement that drives results.

Revenue Strategy
More resilient revenue models that reduce dependence on meetings and single income streams.

Research and Insight
Qualitative and quantitative research that reveals what members and markets truly value.

What Association Leaders Say

“Transformative. Our rate of membership growth tripled.”
— Todd Unger, SVP of Membership, American Medical Association

“A tenfold increase in non-dues revenue, far beyond what we imagined.”
— David Schutt, PhD, CEO, SAE International

“They gave us clarity and confidence in decisions that shaped our future.”
— Arthur Evans, PhD, CEO, American Psychological Association

“We doubled membership in three years by reframing our value and model.”
— Margaret Mueller, PhD, CEO, Executives’ Club of Chicago

About Sequence Consulting

Sequence Consulting is an association growth strategy firm known for clear thinking, grounded insight, and results that last.

Featured in Associations Now and leading industry research, we help associations rethink growth, modernize member value, and build strategies that reshape their future.

Learn more at sequenceconsulting.com

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Strategy That Reshapes Your Future and Drives Real Growth

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Chicago

1 N LaSalle St.Chicago, IL 60602, USA