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Sequence Consulting

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Helping Associations Grow Faster, Smarter, and Stronger

When growth feels harder to sustain, Sequence Consulting helps associations find new ways forward.

We help professional and trade associations grow faster—driving membership, engagement, and non-dues revenue in ways most organizations miss.

For more than 25 years, associations have trusted us to clarify direction, strengthen member value, and deliver measurable, lasting results. That’s why 12 of the 20 largest U.S. associations—including AARP, AMA, APA, SAE International, and IEEE—partner with Sequence Consulting to achieve transformational growth.

 

Why Leading Associations Choose Sequence Consulting

✅ Proven Results – Membership doubled in three years. Non-dues revenue up 10×. $47 million in new business launched.
✅ Association-Only Focus – 100 percent of our clients are associations.
✅ Evidence-Based Strategy – A process refined across hundreds of organizations, grounded in data and practical execution.
✅ Plans That Deliver – Strategies your board believes in and your team can execute.
✅ Big-Strategy Expertise – Founded by former Fortune 500 consultants Chris Vaughan, PhD, and Lisa Vaughan.

 

How We Help

🔹 Membership Growth & Retention – Attract, engage, and retain members through data-driven insight and value-based marketing.
🔹 Member Value & Engagement – Strengthen loyalty and satisfaction through measurable impact.
🔹 Non-Dues Revenue Strategy – Diversify and expand revenue beyond meetings.
🔹 Strategic Planning for Associations – Align leadership, staff, and vision around a growth-focused plan.
🔹 Member Research – Deep insights that turn data into action.

 

What Our Clients Say

“Our organization grew ten times over... all within three years.”
— David Schutt, Ph.D., CEO, SAE International

“Transformative. Our rate of growth tripled.”
— Todd Unger, SVP of Membership, American Medical Association

“Massively successful. The results were phenomenal.”
— Ian King, APA

“Our membership doubled in three years.”
— Margaret Mueller, PhD, CEO, Executives’ Club of Chicago

 

Where We Make the Difference

Your Challenge How We Help |
Membership is stagnant—or declining Deliver more value and clear reasons to join 
Retention is slipping, while younger members aren’t joining
 		Keep current members engaged while attracting the next generation
Over-reliant on meetings or one revenue source
 		Build diverse, sustainable revenue streams
Engagement isn’t driving growth Create experiences that deepen loyalty
The last plan didn’t deliverBuild a strategy your board believes in and your team can execute

 

About Sequence Consulting

We’re association-growth experts helping associations accelerate membership, revenue, and impact.

Featured in Associations Now and leading industry research, Sequence Consulting is recognized for its work in membership marketing, engagement, and strategic planning for associations.

If your organization is ready to grow faster and smarter, visit sequenceconsulting.com.

Helping Associations Grow Faster, Smarter, and Stronger

When growth feels harder to sustain, Sequence Consulting helps associations find new ways forward.

We help professional and trade associations grow faster—driving membership, engagement, and non-dues revenue in ways most organizations miss.

For more than 25 years, associations have trusted us to clarify direction, strengthen member value, and deliver measurable, lasting results. That’s why 12 of the 20 largest U.S. associations—including AARP, AMA, APA, SAE International, and IEEE—partner with Sequence Consulting to achieve transformational growth.

 

Why Leading Associations Choose Sequence Consulting

✅ Proven Results – Membership doubled in three years. Non-dues revenue up 10×. $47 million in new business launched.
✅ Association-Only Focus – 100 percent of our clients are associations.
✅ Evidence-Based Strategy – A process refined across hundreds of organizations, grounded in data and practical execution.
✅ Plans That Deliver – Strategies your board believes in and your team can execute.
✅ Big-Strategy Expertise – Founded by former Fortune 500 consultants Chris Vaughan, PhD, and Lisa Vaughan.

 

How We Help

🔹 Membership Growth & Retention – Attract, engage, and retain members through data-driven insight and value-based marketing.
🔹 Member Value & Engagement – Strengthen loyalty and satisfaction through measurable impact.
🔹 Non-Dues Revenue Strategy – Diversify and expand revenue beyond meetings.
🔹 Strategic Planning for Associations – Align leadership, staff, and vision around a growth-focused plan.
🔹 Member Research – Deep insights that turn data into action.

 

What Our Clients Say

“Our organization grew ten times over... all within three years.”
— David Schutt, Ph.D., CEO, SAE International

“Transformative. Our rate of growth tripled.”
— Todd Unger, SVP of Membership, American Medical Association

“Massively successful. The results were phenomenal.”
— Ian King, APA

“Our membership doubled in three years.”
— Margaret Mueller, PhD, CEO, Executives’ Club of Chicago

 

Where We Make the Difference

Your Challenge How We Help |
Membership is stagnant—or declining Deliver more value and clear reasons to join 
Retention is slipping, while younger members aren’t joining
 		Keep current members engaged while attracting the next generation
Over-reliant on meetings or one revenue source
 		Build diverse, sustainable revenue streams
Engagement isn’t driving growth Create experiences that deepen loyalty
The last plan didn’t deliverBuild a strategy your board believes in and your team can execute

 

About Sequence Consulting

We’re association-growth experts helping associations accelerate membership, revenue, and impact.

Featured in Associations Now and leading industry research, Sequence Consulting is recognized for its work in membership marketing, engagement, and strategic planning for associations.

If your organization is ready to grow faster and smarter, visit sequenceconsulting.com.

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Association Strategic Planning

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At Sequence Consulting, we create strategic plans that change the future for associations.

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Smart growth starts with great member insights.

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Chris V

Chief Strategy Officer

3 months ago
added featured whitepaper
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2025 Association Trends: What Smart Leaders Are Doing Differently

Our new whitepaper, 2025 Association Management Trends: What Smart Leaders Are Doing Differently, digs into these challenges and offers a clear path forward. Backed by the most trusted industry research, it highlights six bold moves leading associations are making to stay relevant, grow smarter, and create lasting member value. 

Whether you’re planning for growth or rethinking your strategy, this is your must-read briefing for the year ahead.

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Chicago

1 N LaSalle St.Chicago, IL 60602, USA